Your Dream Family Enterprise
Session 3: Reputation in the Family Enterprise: Resource or Liability
Reputation is one of the most valuable resources in a family business. It has direct impact of performance of family business and can open or close business windows. Yet it is often undervalued by most family businesses.
WHAT WILL YOU LEARN?
Why should you care about reputation in your family business?
What does reputation mean in the context of a family business? How does reputation shape family business DREAM and resilience?
What do you need to do in order to build reputation and deploy it to serve your family’s DREAM?
